{"product_id":"addressable-cob-led-strip","title":"Addressable COB LED Strip | 720 LEDs Per Metre, Individually Controlled","description":"\u003ch2\u003eEvery LED controlled on its own\u003c\/h2\u003e\n\u003cp\u003eStandard RGB tape changes colour as one piece. Set it to blue and the whole run goes blue. Addressable tape does not work that way: a controller chip lets each section along the strip take its own colour and brightness, so the run can hold several colours at once or move a colour along its length.\u003c\/p\u003e\n\u003cp\u003eThat is what makes chases, gradients and reactive effects possible. It is also why this is a different product to ordinary RGB, not a brighter version of it.\u003c\/p\u003e\n\n\u003ch2\u003eSpecification\u003c\/h2\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDensity\u003c\/td\u003e\n\u003ctd\u003e720 LEDs per metre\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBoard width\u003c\/td\u003e\n\u003ctd\u003e10mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eType\u003c\/td\u003e\n\u003ctd\u003eAddressable COB, individually controlled\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVoltage\u003c\/td\u003e\n\u003ctd\u003e12V DC or 24V DC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eRGB\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch2\u003eAddressable or standard RGB\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003cth\u003eAddressable\u003c\/th\u003e\n\u003cth\u003eStandard RGB\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eColours at once\u003c\/td\u003e\n\u003ctd\u003eMany along one run\u003c\/td\u003e\n\u003ctd\u003eOne\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEffects\u003c\/td\u003e\n\u003ctd\u003eChases, gradients, reactive\u003c\/td\u003e\n\u003ctd\u003eFade and flash only\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eController\u003c\/td\u003e\n\u003ctd\u003eMust be an addressable type\u003c\/td\u003e\n\u003ctd\u003eAny RGB controller\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSet-up\u003c\/td\u003e\n\u003ctd\u003eNeeds configuring\u003c\/td\u003e\n\u003ctd\u003ePlug in and go\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eThe controller is not optional or interchangeable\u003c\/h3\u003e\n\u003cp\u003eAn ordinary RGB controller will not drive this. Addressable tape needs a controller that speaks the same protocol, and it usually needs the run length programmed into it so it knows how many sections it is addressing. Order both together and check they match.\u003c\/p\u003e\n\n\u003ch3\u003eCOB makes the effects work\u003c\/h3\u003e\n\u003cp\u003eOn ordinary addressable tape you can see the individual chips, so a gradient shows as steps. At 720 COB LEDs per metre the diodes sit under a continuous phosphor layer, and a colour transition reads as a smooth sweep rather than a row of dots changing one by one.\u003c\/p\u003e\n\n\u003ch2\u003eWhere it belongs\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMedia rooms and bars\u003c\/strong\u003e where the lighting is part of the experience.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRetail displays\u003c\/strong\u003e that need to draw the eye.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGaming and studio setups\u003c\/strong\u003e with reactive lighting.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFeature walls and staircases\u003c\/strong\u003e where a colour moves along the run.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNot for general room lighting. Addressable tape is an effect, and the white it produces is a mix rather than a true white.\u003c\/p\u003e\n\n\u003ch2\u003eRelated\u003c\/h2\u003e\n\u003cp\u003eYou will need a matching addressable controller, an \u003ca href=\"\/collections\/led-channels-profiles\"\u003ealuminium channel\u003c\/a\u003e, and a \u003ca href=\"\/collections\/led-drivers-power-supplies\"\u003edriver\u003c\/a\u003e. For everyday white light, see our \u003ca href=\"\/collections\/led-strip-lights\"\u003eRa90 COB tape\u003c\/a\u003e.\u003c\/p\u003e\n","brand":"Alvetto Lighting","offers":[{"title":"12V DC","offer_id":67594890641773,"sku":"ALV-ADDR-720-12V","price":84.38,"currency_code":"USD","in_stock":true},{"title":"24V DC","offer_id":67594890674541,"sku":"ALV-ADDR-720-24V","price":84.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/5434\/4557\/files\/AddressableCOBLEDStrip720LEDsPerMetre_IndividuallyControlled.png?v=1793205278","url":"https:\/\/alvettolighting.com\/products\/addressable-cob-led-strip","provider":"Alvetto Lighting","version":"1.0","type":"link"}